1. Cookies:
Cookies are small text files that are stored on the user’s device when the user starts using the company’s website. Through cookies, user preferences and actions can be tracked for a certain period, making future interactions easier for both parties. This allows the company to more effectively optimize the website’s appearance and functionality, and the user does not have to repeat previously made actions (login, preferred pages, etc.). Users are informed about the use of cookies through a so-called cookie banner, which appears during the first visit to the company’s website or after previously stored cookies have been deleted.

2. Use of cookies by the company:
Cookies are set by the company or a third party as follows:
Session/technical cookies are set only in response to user actions and are permanently deleted after the session ends. These cookies primarily serve to ensure technical conditions within the provision of online service offerings, such as playing video and audio content.
Persistent cookies are divided into so-called functional cookies, which the company uses to recognize the user’s repeated login and allow the execution of some personalized functions (user preferences, advertising, marketing); and analytical and performance/preference cookies, through which the company creates statistical data about the use of the website. The company uses these cookies only with the user’s consent.

3. Retention period of persistent cookies:
The company does not use persistent cookies.

4. Access by third parties:
As part of its operations, the company also uses third-party services that are providers of external services analyzing website traffic. The use of cookies by these entities is governed by the principles adopted by these third parties and is accessible in the following ways:

Google Analytics – https://analytics.google.com/
AdWords – https://www.ads.google.com/
Sklik.cz – https://www.sklik.cz/

5. Processing of personal data by social network operators:
The company’s website contains links to social networks that may process the user’s personal data (typically the IP address in connection with the visited company web pages). As a result, cookies may be implemented in the visitor’s browser. The processing of personal data is therefore also governed by the principles adopted by the operators of these social networks, which are available here:

Facebook – https://cs-cz.facebook.com/
Instagram – https://instagram.com/
LinkedIn – https://cz.linkedin.com/
Youtube – https://youtube.com/

6. Consent/refusal of cookies through browser settings:
The user of the company’s website has the option to allow the website to store cookies on their end device or to refuse the use of cookies through the browser settings (usually located in the browser history) during the first visit. According to the published statement of the Office for Personal Data Protection (UOOU), this setting can be considered consent to the processing of personal data, where the browser is a tool for mediating consent. If the visitor gives consent, the company will use cookies only in accordance with the purpose specified in Article 2 of this Information. If the visitor does not give consent, the company will use only those cookies that comply with Article 2(a) of this Information.

If the user does not disable the use of cookies and clicks the “Understood” button, which is part of the cookie banner, the company will know that the user agrees to the use of these cookies.

If the user disables the use of cookies, the company notes that this may impair the functionality of the website from the user’s perspective.

In Ústí nad Labem on May 1, 2021.